Topics>>Panel: Inspire Your Mobile Consumer When They Are Ready to Buy Using Micro Moments

Panel: Inspire Your Mobile Consumer When They Are Ready to Buy Using Micro Moments



  1. Bay Area6:17
  2. BP11:10
  3. FaceBook connect8:42
  4. Zheng he2:30
  5. Breckenridge7:19, 7:23
  6. real estate5:18
  7. dark Alley10:39
  8. coordinated rate5:27
  9. white caps5:10
  10. valuable customers5:40
Fri, 3 Jun 2016|

Susan Black, Founding Partner, Black and Wright Rob Hammond, Senior Director, Mobile Engagement, Syniverse Chaired by: Kim Matlock, CMO, Social Media Monthly


Automatically Generated Transcript (may not be 100% accurate)

A. Average person gamut 200 taps in L users twenty. Eight Sylvie Al have opening act dean bigger share deal which is radical are. They get back on the chat backed rate so that the whole. The bad so the new black and eight sale when you've had ads like messaging chats. And message early December it said that Facebook's servers as the mayor's tax. Eric I'm now they can bikes that were respond patty. Actually mid may resonate into attack art and so here and it actually pretty funny Didi actor does manage some questions of as what was happening there. What it as stand Susan he had simply reps have their act much Europe. What's meant that they elect elect elect cap and if we only had won any you might get ready news. Well I'd be claimed I'm. Our live era stimulus select like charter at Yad. Has so feast twentieth and down the mobile I've I would agree with you I think we're all very you know. We can now be actually many we don't use them every now and then accurate I think we all do their so you know keep being gap customer is made by the way. Again you know keep client knew that is nice for best practices by. I'm not that mean. And the government son Billy Perry said it a lot of bad. Where right now. At art out will know their enemy in hotel specific cap would give me mad because nothing. Euro particularly worried when I left a hotel and then perhaps doubling the size you know one memories and up banner ads memory. So could assume that the make very favourable wind. You know it's partly. If that relative to most beautiful or easiest is the one that really is. For me the most effective is kind of road warrior which is trip. Because in aggregate everything ideal it reminds me basically like mine mouth write down right now. It tells me when I need to check the NM I'd forget laughing stock I like. When something. Which I don't have to put up a gear with just that we need to have a bid. Then we'll remind me of the appropriate time so it's very contempt for our kids going at least not so safe ready for very functional. Now use showed and that bet mobile than any lake bed micro amount meant Zheng he added Keeney therefore had erred in thirteen. And the difference dads. How many do you madcap share our the micro mammoth. That your customers may have. Thank you could S Raila designing summit Tass the employee. Do you have any recommendation deed away any deal and the at all as their kin help. Stacked capturing all of those nominal damage or shut its amended because it had some ID. So I don't anti other recommend each end users sharing and the tools to help people. Emmy for might still wait I think the interesting thing is the Wii title are not when he apps. But the reality is the same twenty apps haven't changed the last two years. So we may say we typically used what you we download whatever but the same twenty. So we talk about where am I going to work. You've joined the what are your website you going to work I'm Euro exchanges your way what can use the tools that you have. I wouldn't want to go get another toward because frankly the cost in agreed that has probably not going to be able to be borne by organisation. So as I think about it it's your what I read we're hit by application or what I radner wanting cash on one Michael Monmouth. I think he just maker Mattel ordered review of where you're right you're going to realise that you need to have another child in aquifers users because. United gap 12% of what it puts that how can interact with the other he. You're good bit get much better reach all right your investment by finding other chain also interact. Rather than trying to figure out the hard line move from twelve to 13% on my abduction. You're only gonna knock off while money on the table your way I think about like a concierge Briggs FY gov or by people online what happens in the last three walked away because they terror waiting. It doesn't matter what are quite amusing or what website M whether it's I'm using the opportunity in the value just what Dan Holloway. So figure out a way to capture that from the interaction of the much bigger much more important issue. Then do you yourself in the walking away and oil export something else want away and losing yourself on the customer experience a solid customers prop. What's so you shed that your M Ed MS and that's being tallied up the tab below that they've got the puma Abdullah. Beans radius of where I now have deemed it snapped I'm glad half 54 year 50% gap and map vary but buried in thirty gal. When Stanley mean any can hit and a well would be the most important somatic channel sets us. Citizen need it's not a bad here remember hope I didn't make it sound like aftermath of the answer if I figured the one we've ignored. So I would highlight it but I figure our what their wallets I think a really interesting new space for the coming mark. Because they have a lot of I F I actually copper white caps could be widely parliaments or what they have house would help broaden out that I've I've I don't have the development class. I don't have the cut petition for real estate on the device but yet still give me the upper chain were up vacation references give me an opportunity will push notification. I'll pick it apart coordinated rate sort of some interesting things it can do. But I think the real value theories to think about so we have to do well. If I think it should download the app by all means do the -- and do it really really welcome do their own bail your most valuable customers straight and don't lose track of that. I would kind of think about what are the other clients around the device. I think we're gonna see messaging into the social networks of the very close very near future we're gonna see that as another destination channel. Email which yet forget it still being what's happened with more was more what has appropriated that park that is the part about rate and net customer purely. And more was everywhere because it's the one thing is with you throughout the customer surely Italy is the mechanism to convert unveils my for a moment. And what should I think about just what Obama device but they can use for what might segmented customers. The well let Bay Area sort of I'm actually the era an available provide customers solve the problem and that's how we like about. Again every morning I think there. The secret suspect everyone in this room. I'll based on file the restated offer clients no word with is you can literally. Take a look at. Every step their customers during. Now just with your property when you're a you know Europe your hotel Europe higher revenue whenever there's a whole journey anything we're going to be friction. Wary of their prior bubble like we to a current. How likely do their work read something. Applied has never. To reduce debt but keep them there so they're you know Bob becomes quite good journey and I would also argue the thinking about how. I think we're our we're very very happy we aren't better at I myself show life of great. Absolutely EU is listed will be a sexy I mean I'll make it realistic epic mix from Dell as the full listener you know at this year and I love that. So Saddam user this year Breckenridge was so much fun. Bad debt break from a maker Breckenridge a onetime Columbia. Why is really the point is that it forget about model where you know we talked about not getting anything like that model where there is no point if you happen aftermath if power. If you happen after lives the web experience of the still looks like. And shrunken down version of who just happens this day and functionality. You know do your hiking first gap that want done first before we even begin here who took market apps. And you know a fluid experience I had heard novel website. Is worth. Every. Nickel invested in any sort of out of that might make big headlines Placer. I did anybody else have any question. As airline and biggest attack in S messed it up icann purely peer rate how many leave now so using snatch back in new business. NASDAQ newly Jack ML nine. We checked. Can so I mean goes out there'd been dead hundreds of millions of people bar. Now in had finished I need help enact a brilliant he has begin to battle. When dewine in personal each end you know Callaway sky may just was wondering am you know where does that fit he added that our model. You know it's really interesting casino will be the only figure out how you FaceBook connect more akin to a demographic that most of us years since that attack Israeli generation. You know I don't know many people. Over the age of seventeen late user self. Yet history has thirteen to 27 year old male sale and gap fitness by just a comment you said snap jet but. I thank you have a lot of business plans and why day tender fairness opinion morphing into is wiped out. Mean that's at DB views forming here. And so that's very much a geographic thing raided her in Asia well particularly if you in China but that's we chat yes. If over in three of mine. If you Japan's car type if you insufferable if pain go if you in Europe despite a rate so. No one represents 100% of the market that's the first thing can get your mind standard I'm Facebook's had a percent market. What that's not had a percent of the market eighteen T border phone China more bought no one is 100% of the market. And consumers are 100% of the market. Read what other similar customers don't use gas 100 farmer gets built using email brain. So if a power ever leaving your message understating the Chia nor any important for the message with the proper contact. To deliver Ryan had experience then. You got to think about what third and and they use that I don't mean the need tactic by about it but there are some things around what on the device. That provides up to be in doctor get cut activity is incredibly important. When you have an international travel who's come right major priority they didn't turn mandate that you're not going to be able to connect with them. If you're expecting them beyond the limited use your out. Not maybe when their iron property or just rapidly mafia we want to get clearer what that outsider rob not be dot. Am I read message number two anybody there is still charging for a while. We don't and then you know dark Alley if they haven't said anything today about the importance of mull halt. I'll I just went to a prior Freddie hiking people stocking up leaves us with the China's F three devices. Begala was arguably yes but every device ten gallons per day per device for a lifetime. It was a it was it was a way or another name in Mexico are I was there with my has spent. While we were caretakers were trying to get away from it but we amid a rally. So our listeners the this was BP. We rap radio TV concierge everything we receive whether they allied. From Europe. They would therefore we pictured just ten. Three here frighten Europe. M they had to pay ten hours per device. If. They say visible and likening the worst ever. The result is what just quite fantastic with two words sticky issue of her life because tickets to start driving. Who is gonna get Wi-Fi so no matter where did you know. You're shooting yourself in the five customary to standard phone just that nickel and timing of the life back. But why everybody to share stories we had started out and pictures user generated content. Do you try to think about. Now yeah you're. If so this is my my my third. Who will announce its next out rein in rises. Winnebago away and I. Liberalised ice climate. Than react gonna take a break out like Spain to finish beginning.

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